Simulate entire markets before making any decision.
Every Synthetic Mind is a complete cognitive model — calibrated with scientific rigour, not generic prompts. Test concepts, pricing, and strategy against populations that think and react like real consumers.
6 layers
per Mind demographic → cognitive
Big Five
OCEAN model gold standard in psychology
20+ countries
census-calibrated real population data
5 tests
continuous validation consistency + prediction
10×
faster than any alternative
Synthetic Decision Populations
Not profiles in a spreadsheet. Complete cognitive models.
Click any Synthetic Mind to explore their full profile — 6 layers, PSI history, and a live response preview.
"Data tells you what happened. Synthetic Minds tell you what will happen — and why."
ADRIANA ROCHA · FOUNDER, WISDOM BEYOND TECHNOLOGY
How it works
From business question to decision intelligence in minutes.
01
Define your market
Region, demographics, behavioural profile. The system assembles your calibrated synthetic cohort.
›
02
Build your population
50 to 10,000 Minds calibrated against real census data. PSI certified before simulation runs.
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03
Run the simulation
Simulate decisions on concepts, pricing, and strategy. Each Mind responds with profile coherence — not randomness.
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04
Decide with evidence
Automatic pattern detection, segment contrasts, and recommendations. Before a single dollar hits the real market.
Decision Scenarios
Any business decision. Before it happens.
🚀
Product Launch
Simulate concept variants with 500–2,000 Minds. Know which wins — by archetype — in 2 hours.
"We knew which won before the first prototype."
💰
Pricing Strategy
Simulate 3 price tiers. See elasticity and churn risk by archetype before you publish a number.
"We repriced before launch and hit target adoption in month one."
🎯
Positioning Validation
5 naming or positioning options. Semantic + emotional analysis by segment in 40 minutes.
"The winner was the least obvious — and the strongest with the audience."
Simulate your market before you invest in it.
100 free credits for your first simulation. No credit card required.
100 free credits · No credit card · Cancel anytime
Synthetic Decision Populations
Find the right Synthetic Minds for your decision.
Browse, filter by domain and PSI, and click any Mind for the full profile — including 6 layers, simulation history, and a live response preview.
DomainPSI
Curated Tribes
Pre-validated tribes. Skip curation — go straight to the niche.
Each tribe has a certified PSI average, an owner accountable for quality, and revenue share for publishers.
Under the hood
The infrastructure that makes simulation possible.
Thinkers.pro runs on INO-OS — proprietary technology from Wisdom Beyond Technology that powers cognitive agent creation, validation, and orchestration at scale.
The ecosystem
Three entities. One ecosystem.
Each layer has a distinct role and owns its IP independently. The separation is constitutional — not just operational.
⚡
INO-OS · Wisdom Beyond Technology
The invisible infrastructure. LCM engine, Digital Twins, OCEAN Model, and all agent logic. Exclusive IP of Wisdom Beyond Technology — Thinkers.pro operates under an Enterprise licence.
LCM EngineDigital TwinsMonte CarloOCEAN ModelPulse Event Bus
🏭
Wortya · Certified Implementer & Guardian
The guardian of the ecosystem. Creates, calibrates, and nurtures Synthetic Minds with real seed data. Competitive moat: 2+ years of calibrated data that cannot be copied.
Seed DataOCEAN CalibrationData RoomsBacktesting
🌍
Thinkers.pro · The Marketplace
Where Synthetic Minds live. Persistent identity, public PSI, and simulation history. Accessible to any company, at any time.
MarketplacePSI IndexTribesRevenue Share
Core capabilities
What powers every simulation.
🧠
LCM Engine
Translates OCEAN archetypes into full synthetic populations via statistically controlled generation. Each Mind is unique — real variance, not random noise.
🔬
Monte Carlo
Statistical variance that mirrors real population distributions. Every cohort is reproducible with the same seed — full simulation reproducibility.
👥
Digital Twins
AI proxies calibrated on real human decision data. Over time, each Mind's PSI score reflects how accurately it predicts real behaviour.
📡
Pulse Event Bus
Real-time event streaming (Redis Streams) carrying every simulation event, routing decision, and agent action across the ecosystem.
🏛️
INO Constitution
10-article ethical governance framework. Human Sanction Rule: no consequential decision without human approval.
🔑
Provider Abstraction
INO-OS is model-agnostic. Anthropic, OpenAI, Google, Azure, or local models — the customer chooses. No vendor lock-in.
Ready to see it in action?
Schedule a technical demo. We'll walk through a live simulation end to end.
Scientific rigour
Not AI guesswork. Behavioural science at scale.
The same rigour used in climate and financial models — applied to consumer behaviour. Every Synthetic Mind is grounded in peer-reviewed psychology and validated continuously against real data.
OCEAN · Big Five Personality
The gold standard in personality science. The substrate of every Mind.
The gold standard in behavioural science — used across 80% of published behavioural science worldwide. Every Synthetic Mind has a unique OCEAN signature driving coherent behaviour across all 6 layers.
O
Openness
Curiosity, creativity, novelty-seeking. Drives innovation receptivity and brand exploration.
C
Conscientiousness
Discipline, organisation, reliability. Drives brand loyalty and rational decision-making.
E
Extraversion
Social energy, assertiveness. Drives social proof influence and word-of-mouth.
A
Agreeableness
Trust, cooperation, empathy. Drives relationship-based purchasing and brand trust.
N
Neuroticism
Emotional sensitivity, anxiety. Drives risk-aversion and safety-oriented messaging response.
6-Layer Architecture
Every Mind built layer by layer.
01
Demographic
Age, gender, region, income, occupation, household — generated from real census data across 20+ countries.
Brand trust, influence susceptibility, social media engagement — mapped from E, A, O and belonging/autonomy drivers.
Relationship
Validation Protocol
5 tests every Mind must pass.
The requirements Gartner identified as mandatory for any synthetic data claim — built in from the start.
01
Control Test
Responses match known benchmarks for the OCEAN + demographic profile.
02
Consistency
Same stimulus yields consistent responses across reruns with the same seed.
03
Discrimination
Different profiles produce meaningfully different responses to the same concept.
04
Calibration
Backtesting against historical real-world data. PSI rises with each validated round.
05
OCEAN Sensitivity
High-O Minds respond differently to novelty than low-O. Trait-driven variance is present and correct.
"The same precision used in climate models and financial risk systems — applied to understanding how people decide."
ADRIANA ROCHA · REFACTORING THE FIRM
See the science in action.
Run your first decision simulation with 100 free credits.
Decision Scenarios
Every decision has a simulation scenario.
From product launches to crisis simulations — if a decision involves how people think, feel, and react, Thinkers.pro has a scenario for it.
🚀
Product Launch
Simulate up to 6 concept variants with 500–2,000 Synthetic Minds. Know adoption curves by archetype, price sensitivity, and the exact messaging that converts each segment — before production spend.
"We simulated 4 snack concepts across 500 Synthetic Minds calibrated to Brazil. In 2 hours, we knew which won and why — by segment and price point."
💰
Pricing Strategy
Simulate 3 price tiers with detailed elasticity by archetype. High-C Minds are more price-sensitive; high-N penalise increases heavily. See churn risk and willingness-to-pay before you publish a single number.
"We repriced before launch and hit target adoption in month one. The simulation showed exactly where the resistance lived."
🎯
Positioning & Naming
5 naming or positioning options stress-tested against 100 Synthetic Minds. Emotional resonance by OCEAN profile and brand-fit scoring — in 40 minutes.
"The winner was the least obvious to the team — and the strongest with the audience. Simulation showed why."
📡
Campaign Simulation
Test message variants and creative concepts against synthetic populations. High-E + high-belonging Minds amplify via word-of-mouth; high-N respond to safety framing. Know before you buy media.
"24 campaign concepts tested in one afternoon. Concept #17 outperformed the favourite by 340%. We didn't guess — we knew."
📈
Adoption Curve Modelling
Rogers S-curve modelling with OCEAN-driven adoption rates. Innovators (high-O, low-N) adopt first. See the full curve — including the tipping point — before launch.
"We saw exactly where the tipping point was and rebuilt the go-to-market around that insight."
🔥
Crisis Simulation
Model reputation damage and churn dynamics before a crisis response is finalised. Test strategies against synthetic populations before going public.
"We tested three crisis response strategies before the press conference. The simulation told us which minimised churn."
Which decision are you facing right now?
Start with 100 free credits. Results in minutes — no setup required.
100 free credits · No credit card · Results in minutes
Simple, transparent pricing
Start simulating today. Scale as you grow.
Pay per simulation or subscribe for scale. No lock-in. Enterprise pricing for custom populations and proprietary cohorts.
Starter
Free
100 credits to begin
✓ 100 simulation credits
✓ Access to catalogue Minds
✓ Up to 50 Minds per run
✓ Standard decision testing
✓ Automated scorecard output
— Custom populations
— Tribe access
Most popular
Professional
$490
per month · 5,000 credits
✓ 5,000 credits/month
✓ Full catalogue + Elite Minds
✓ Up to 2,000 Minds per run
✓ All 6 decision scenarios
✓ Tribe access
✓ Behavioural Logic Maps
✓ Strategic Playbook output
Enterprise
Custom
proprietary populations · INO-OS licence
✓ Unlimited credits
✓ Custom population creation
✓ Proprietary cohorts + revenue share
✓ INO-OS Enterprise licence
✓ Dedicated calibration team
✓ SLA + white-glove onboarding
How credits work
1 credit
= 1 Synthetic Mind response to 1 concept
100 Minds × 3 concepts
= 300 credits. Full scorecard + contrasts.
Elite Minds (PSI 90+)
Cost 2 credits per response.
Early Access
Be among the first to simulate markets.
Join the early access program and get 100 free credits to run your first simulations with calibrated Synthetic Minds.
Request Early Access
✓
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We'll be in touch soon.
100
Free credits
20+
Countries
∞
Synthetic Minds
The team behind the science
Built by people who needed this to exist.
Thinkers.pro was created by Adriana Rocha and the team at Wortya — not in a classroom, but inside live operational environments where the cost of guessing was real.
Adriana Rocha is a technology entrepreneur with over 25 years of experience building companies across the US, Europe, and Latin America. She approaches organisations as distributed systems to be refactored — not hierarchies to be managed.
She is the founder of Wisdom Beyond Technology — the venture builder behind INO-OS — and wrote Refactoring the Firm as the technical manual she wished had existed when building her first company.
Her work operates at the intersection of Computer Science and Human Psychology. She treats corporate culture with the same rigour as software architecture — because if you can't map the flow of intelligence through an organisation, you can't manage its output.
"Unlike traditional management thinkers who view organisations as hierarchies to be led, Adriana approaches them as distributed systems to be refactored."
Credentials
🎓
Goldman Sachs 10,000 Small Businesses
Selective entrepreneurship programme delivered with Babson College and Miami Dade College · 2017
🔬
MIT xPRO · AI Products and Services
Designing and Building AI Products — the architectural foundation for the INO framework.
📘
Refactoring the Firm
Book introducing the Intelligence-Native Organization framework. Available on Amazon KDP.
🌎
US · Europe · Latin America
Three continents. Multiple INO pilots running simultaneously. The framework is operational — not theoretical.
The companies
Three entities. One mission.
Wisdom Beyond Technology
IP Holder & Venture Builder
Owns INO-OS and all INO framework intellectual property. Adriana's primary holding company.
Wortya
Specialist Consultancy
Expert implementer of the INO framework for enterprise clients across the US, Europe, and Latin America.
Thinkers.pro
The Marketplace
Where Synthetic Minds live. Built as an Intelligence-Native Organization — the first product to fully embody the INO framework.
