Coverage
Coverage, not N.
Understanding a market does not take copies of people. It takes covering the identities that exist in it, each with its weight.
We work across more than 30 countries: some ready for decisions today, others being built. Each one starts from official statistics and published science, with no personal data.
Countries
Where you can decide, and what is on the way.
Choose a country to see what it holds today.
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Roadmap: a plan, not coverage yet
About the SPM
The Synthetic Population Matrix, in plain language.
The SPM is the part of INO-OS that describes who is in a market. It keeps a recipe for each country and builds, on demand, the population your question needs. No personal data goes into it.
Population Genome
The recipe of each country.
Official statistics and published science, kept as a recipe. Using it does not change it, so everyone starts from the same ground.
Synthetic Population Engine
Builds the market for your question.
It creates synthetic identities on demand, in the proportions of the market you describe. The math creates them; a language model only gives them a voice.
IEI
Learns which information matters in each decision.
More data is not always a better answer. IEI looks at what each piece of information adds to a decision, so what helps can stay and the rest can go.