For founders
Selling to companies? Rehearse with who signs, before the real meeting.
If you sell to other companies, you already know nobody buys alone. You do not need a simulation specialist: write your business question in one sentence and work it through with your Thinkers. Selling to consumers? The same system works, with consumer markets.
The decisions you face
The decisions only you can make.
Who really buys
Who uses it, who pays, who approves and who can block, in the kind of company you sell to.
What to charge
US$ 12k or US$ 18k for the annual plan? Where finance stops and asks for proof of return. Illustrative.
Which segment first
Which position and audience respond, and which to leave for later.
What would stall the deal
Finance, IT or procurement: find the objection before the meeting does.
What the market is doing
What is public about competitors and their prices, with sources.
Where to open next
If your growth is physical: areas compared on the same criteria.
The use cases that help
How would the committee react?
Take your offer to the buying room and see where the deal moves and where it stalls, role by role.
Horizon Plus and Enterprise
Which position, and for whom?
Compare positions and see which customer types respond, which do not and what they would doubt.
All plans
What is the market telling me?
Klima looks for current public signals on what people say, competitors and prices, with the source of each piece of information.
All plans
Would this concept land?
Test a new product, edition or concept and see which customer types respond and which resist.
All plans
Where do we expand next?
A decision engine for physical locations: compare candidate areas and get them ranked, with a recommendation.
On request
The Thinkers involved
Nodi
Runs the decision with you: frames the question, brings what your organization already knows and shows you what needs you.
Klima
Defines the market for your question and builds the synthetic population from the SPM. Then runs the test.
Ward
Speaks for the buyer: what they would doubt, object to and never pay for.
Pensa
Horizon PlusReads every option through its numbers: cost, margin, payback and what happens to cash if you are wrong.
Nodi, Klima, Ward, Contest and the Council are on every plan. The B2B buying room, Pensa and the Board come with Horizon Plus. Expansion Studio is enabled on request. For decisions that call for consulting, our network of specialists is coordinated by Wortya.
And when you want to see the real world?
Meet PopMe, the venture in our ecosystem that shows how people really live the experiences with your brand.
PopMe for Business ↗