For product
Decide what deserves the build, before you build it.
Building is the expensive part. Test the concept, the audience and the price on a synthetic market first, hear what the buyer would doubt, and take only what survives to your real customers.
The decisions you face
The calls behind the roadmap.
Which concept moves forward
Several ideas competing for the same team and the same quarter.
Who it is for
Which customer types respond and which you would give up.
At what price
Prices, bundles and plans, and where each customer type walks away.
What the buyer would refuse
What they would doubt, and the features they would never pay for.
Who signs, in B2B
Who uses it, who pays, who approves and who can block.
What the market is doing
Competitors and public conversation, with sources.
The use cases that help
Would this concept land?
Test a new product, edition or concept and see which customer types respond and which resist.
All plans
Which position, and for whom?
Compare positions and see which customer types respond, which do not and what they would doubt.
All plans
How would the committee react?
Take your offer to the buying room and see where the deal moves and where it stalls, role by role.
Horizon Plus and Enterprise
What is the market telling me?
Klima looks for current public signals on what people say, competitors and prices, with the source of each piece of information.
All plans
The Thinkers involved
Nodi
Runs the decision with you: frames the question, brings what your organization already knows and shows you what needs you.
Klima
Defines the market for your question and builds the synthetic population from the SPM. Then runs the test.
Ward
Speaks for the buyer: what they would doubt, object to and never pay for.
Kody
Horizon PlusReads the decision through the product and the build: what it takes to make, what it breaks and what it costs to maintain.
Nodi, Klima, Ward, Contest and the Council are on every plan. Kody and the Board, your own data in the market and the B2B buying room come with Horizon Plus. Simulation comes before work with real customers, and does not replace it.