Use cases
Start from the question you already have.
Market Decision Intelligence for B2C and B2B companies. It helps you decide when the answer depends on how the market would react: customers and non-customers, people or companies.
It comes before studies with real people. Those remain essential, become better aimed and can feed the system.
Nine decisions
What you can decide with Horizon.
Campaign A or campaign B?
See which piece deserves more investment, for whom and why, before you publish.
All plans
Would this concept land?
Test a new product, edition or concept and see which customer types respond and which resist.
All plans
Which position, and for whom?
Compare positions and see which customer types respond, which do not and what they would doubt.
All plans
Do my studies bring all the signals?
Assess your brand tracker and internal studies: what they answer, what is missing, which signals are worth capturing.
All plans · more on Horizon Plus
What is the market telling me?
Klima looks for current public signals on what people say, competitors and prices, with the source of each piece of information.
All plans
How would the committee react?
Take your offer to the buying room and see where the deal moves and where it stalls, role by role.
Horizon Plus and Enterprise
Where do we expand next?
A decision engine for physical locations: compare candidate areas and get them ranked, with a recommendation.
On request
A video of a defect went viral. What do we do?
Facts with sources, past crises and how customers would react to each response, so you can make the call.
All plans
Results show order and direction, never exact percentages. A person decides.
Proof · the BVE study
Measured against real people, and clear about where it is weak.
Our Behavioral Validation Experiments (BVE) compare synthetic answers with human answers to the same questions, across language models and conditions. Correlations are synthetic versus human.
Personality alone, in stage 1 of the study: decisions and affinities tied to personality traits.
Operational behaviors, against 0.318 for identity attributes under the same condition: language models reproduce who people are better than what they do day to day.
By role
The same system, from where you sit.
For marketing
Campaign, message, audience, brand: what to back and what to discard, before you spend.
For product
What to build, for whom and at what price: discard early what does not deserve the build.
For founders
B2B or B2C: who signs, at what price and which segment first, starting from one question.
Three ways to use it
From a business question to the most sophisticated decisions.
From a question
For founders and teams without a simulation specialist.Write your business question in one sentence. The system builds the market, runs the simulation and delivers a one-page report.
With your team in control
For insights, marketing and product teams.Specialist mode to choose dimensions and Identity Models. On Horizon Plus: your own data, market versions over time, future scenarios and Decision Systems.
With specialists
For more sophisticated decisions that call for consulting.Advanced markets and simulations, designed and run with our network of specialists, coordinated by Wortya, our partner.
Meet Wortya ↗