Pricing
See where each customer type walks away, before you set the price.
Compare prices and bundles on a synthetic market, with public competitor prices and the buyer’s objections on the table. You leave with an order and the reasons, and choose what to test for real.
The question you have
Which price?
A price is hard to take back. Too low and you leave margin behind; too high and you lose people you will never hear from. Opinions in the room rarely settle it.
Illustrative example: A brand has to launch a new oat drink at $3.49 or at $3.99, with a rival at $3.59.
What happens, step by step
From your question to your decision.
- You and Nodi
The question and your bet
Nodi frames the question and brings past price tests and what your organization learned from them. Your bet is recorded first.
- Klima
What competitors charge
If you approve it, Klima looks for public competitor prices, with the source of each one.
- Klima
The test
Klima builds the synthetic market and tests each price or bundle. The credit cost shows first and nothing runs until you approve.
- Ward
What the buyer would not pay for
Ward says what the buyer would doubt at each price and what they would never pay for.
- Pensa
What the numbers allow
On Horizon Plus, Pensa, the Board’s finance Thinker, reads each option through cost, margin and payback.
- You
The decision
The report shows the order for each customer type, beside your bet. You decide which price advances and how to test it in the market.
The Thinkers involved
Nodi
Runs the decision with you: frames the question, brings what your organization already knows and shows you what needs you.
Klima
Defines the market for your question and builds the synthetic population from the SPM. Then runs the test.
Ward
Speaks for the buyer: what they would doubt, object to and never pay for.
Pensa
Horizon PlusReads every option through its numbers: cost, margin, payback and what happens to cash if you are wrong.
- The prices in order, by customer type
- Where each customer type walks away, and why
- Public competitor prices, with sources
- What to confirm in a real price test
This is the case where the limit matters most: synthetic populations read attitude toward a price well and real purchase behaviour poorly. Use the result to narrow the options, not to fix a number or to estimate sales.
Results show order and direction, never exact percentages. A person decides.
All plans
The pricing test, Ward and Klima’s search for public prices are on every plan. Pensa and the Board come with Horizon Plus.