For marketing
Back the right campaign, with the reasons in view.
Marketing decides every week, with limited budget and many opinions. Bring the question. Your Thinkers bring what your organization already knows, test the alternatives on a synthetic market and argue from the buyer’s side. You decide.
The decisions you face
What lands on your desk.
Which piece gets the budget
Two or three pieces, one budget and different opinions in the room.
Which message, for whom
What to say, to which customer types, and who you give up.
What the brand can claim
What a position gains, what it loses and what people would doubt.
What the studies do not say
What your tracker and internal studies answer, and what is missing.
What the market is saying
Public signals on competitors and conversations, with sources.
What to do on a bad day
A crisis, with facts, past lessons and the responses compared.
The use cases that help
Campaign A or campaign B?
See which piece deserves more investment, for whom and why, before you publish.
All plans
Which position, and for whom?
Compare positions and see which customer types respond, which do not and what they would doubt.
All plans
What is the market telling me?
Klima looks for current public signals on what people say, competitors and prices, with the source of each piece of information.
All plans
Do my studies bring all the signals?
Assess your brand tracker and internal studies: what they answer, what is missing, which signals are worth capturing.
All plans · more on Horizon Plus
A video of a defect went viral. What do we do?
Facts with sources, past crises and how customers would react to each response, so you can make the call.
All plans
Would this concept land?
Test a new product, edition or concept and see which customer types respond and which resist.
All plans
The Thinkers involved
Nodi
Runs the decision with you: frames the question, brings what your organization already knows and shows you what needs you.
Klima
Defines the market for your question and builds the synthetic population from the SPM. Then runs the test.
Ward
Speaks for the buyer: what they would doubt, object to and never pay for.
Echo
Horizon PlusReads the decision through the brand and the message: who hears it, how it lands and what it costs to be heard.
Nodi, Klima, Ward, Contest and the Council are on every plan. Media analysis starts at Horizon and is not on Horizon Light. Echo and the Board come with Horizon Plus. For more sophisticated decisions, our network of specialists is coordinated by Wortya.